Quorn Stone
Rebrand for a family owned luxury tile and stone merchant who wanted a heritage look and feel with nods to modern design.
The updated typeface is reminiscent of stone carving and gives an elevated heritage feel. While using natural stone and marble colours fits with their natural offerings.
The colours, textures and patterns inspired by the tiles and stones are carried on throughout the website and brochure and add a touch of softness to the digital assets. Slightly imperfect shapes and curves also add to the authentic nature.
During the initial stages of development they pulled out words like; heritage, British, trustworthy, family-run, high end. These became the basis of the brand refresh and are reflected throughout.
I also updated their website to keep inline with the new look and feel building on the neutral tones and textures.
The website highlights their expertise and professional knowledge through blog posts and trending sections allowing customers to browse for inspiration and feel comfortable that their design projects will be expertly handled.
