Simplify Now Campaign
Simplify Now was an initiative set up by PepsiCo to simplify their workspace and allow employees to streamline their internal work practices. It encouraged a proper work life balance and helped inform different departments about what they could be doing, after all simplicity is a work in progress.
Starting with the idea of handwritten notes and quick ideas jotted down on bits of paper we developed a system of hand drawn scribbles and I developed a typeface that would mesh with the main typography and become a way of accenting information and bringing in some playful elements.
I also developed some hand drawn illustrations to show the main areas that simplification helps; growth, savings and empowerment. A toolkit was also created so that internal teams could use all these elements in their own daily emails, zoom backgrounds and chats.
