Bowers + Wilkins
While at B+W I worked on a series of product launches designing OOH adverts, toolkits and brochures. I also art directed their 2023 Christmas campaign.
Bower + Wilkins are an integral part of British design history and their iconic design aesthetic is apparent in everything they do. From minal, considered print adverts to new product toolkits the use of white space and bold photography is so important. Working within the luxury space always calls for a thoughtful and well thought out design, there is nowhere to hide! I bore this in mind when designing for print and digital and created some wonderful assets.
Christmas Campaign 2023
Luxe fabric and jewel tones
For the Christmas campaign 2023 I wanted to get across some subtle festive vibes without it being garish or too twee. Heavy velvet drapes in a beautiful pine green were the perfect nod to cozy nights, Xmas parties and quiet luxury. The draping gave an elegant backdrop and some texture while allowing for clear areas for text overlays.
